Confidence, Content Creation and Caviar with Serena F*cking Kerrigan
Born and raised in New York City, Serena Kerrigan ( @serenakerrigan ) is a video producer and digital creator, specializing in personal brand building, social media strategy and engaging video content. She has four years of hands-on production experience from her video producer role at Refinery29, overseeing short-form digital content and long-form narratives across several verticals, including Facebook, Snapchat, Instagram and Youtube. Having produced some of the top performing series on these platforms, Serena has tremendous insight into the creation of video content marketed specifically towards Gen Z and Millennial audiences. Serena also became one of the faces of Refinery29 through her role as on-air talent, where she conducted dozens of celebrity interviews and starred in several series, both in the studio and on the red carpet.
Serena left her role at Refinery29 in early 2020 to expand her personal brand, "SFK, the Queen of Confidence", which originated from "Serena Fucking Kerrigan", a persona she created during her freshman year at Duke University, as a humorous way to shield against her own insecurities. This overtly confident persona helped Serena grow her self-esteem, and eventually "SFK" became more than just an alter ego, evolving into "the Queen of Confidence", a symbol for all women that stands for authenticity, sexual freedom and loving oneself unapologetically. Serena's brand has caught more than just the attention of her peers.
Like the rest of her life, Serena Kerrigan is taking dating into her own hands. Through a hilarious series of live dates, set up by her loyal fans and friends, SFK is weeding out the New York City bachelors one date at a time. Watch as she shakes out her first date nerves with thousands of her closest friends and then spills all the real tea on her aftershow - where she invites you to weigh on on her potential match! Grab your friends and your wine as SFK boldly takes her shot at love, and nothing is off limits.
Serena Kerrigan, self proclaimed "Queen of Confidence" is on a mission to bring some joy during quarantine. That's why she created her show "Quarantini's with SFK," where every night sheβs opening up her home and inviting in all of her followers for a much needed cocktail. During this daily talk show, SFK interacts LIVE with her fans, opens up about her personal life and invites talent from her favorite shows, owners of her favorite brands, and of course some of her besties to chat it up. In this loosely formatted series, SFK & guests alike get extremely candid in this comforting, laid back setting where fans can kick back, interact, and share a drink with their favorite Instagram influencer.